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The way consumers shop and navigate online is changing constantly, and so are the management tools and strategies. Business to Consumer (B2C) strategies, platforms, and software are the heaving lifting required for success in the B2C marketplace.Your product or service is the easy part – not the other way around! B2C marketing is rapidly growing and creating opportunities for many entrepreneurs, but it is plagued with misinformation, half-truths, and outdated practices and consultants. Because B2C relies heavily on computer competency, the strategy and execution are often outsourced or left to a computer staff – often a bad move.
As the owner and strategic thinker of your company, you need to fully understand and execute the B2C strategies that make sense for your brand. In this boot camp-style workshop, presenter Andrés Gallegos (President and CEO of Z-Coil Footwear) will share his E-commerce secrets and strategies, including:
The best practices to being a successful B2C marketer
Best web platforms and what is “software as a service” (and why it matters)
Most commonly used apps that run on the back end of a website and what they do
Primary marketing tools for online marketers
Analytics and tracking