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Blog

The 4 WHYs of Public Relations

May 15, 2018,

Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.

Blog

How to Use Social Selling for Your Small Business

May 9, 2018,

The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.

Blog

The Delicate Art of Raising Prices

May 8, 2018,

Thanks to rising costs of labor, energy and borrowing money, many small business owners are faced with the choice to either cut profits or raise prices. Here are 5 tips for increasing prices without upsetting your existing customers.

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